Advertising / Marketing / Media
Media fragmentation only set to increase.
Total U.S. advertising spending is expected to increase a more modest 2.5 percent in 2007, to roughly $155 billion.
Difficulty of tracking ANR usage has led some to pay for placement.
Latinos spend more time online than the general market, and new technologies enable marketers to reach them more effectively.
NASCAR goes full throttle into U.S. Hispanic market, with marketers who traditionally stuck with soccer and baseball now coming onboard.
It’s not good when digital ads promoting flying are displayed together with news video of fiery plane crashes.
Bilingual playthings mean big business for industry bent on Marketing to Latinos.