NASCAR Revs Up Latinos

NASCAR goes full throttle into the U.S. Hispanic market, with corporate marketers who traditionally stuck to soccer and baseball coming onboard. November 2005 issue of Adweek’s Marketing y Medios By Moses Frenck It was Labor Day Weekend in… Read More

Are All Hispanics Spanish Mexicans?

I was speaking recently with a communications staffer for a national candidate whose boss had asked him to explore hiring a Latino to join his team. The staffer told me he knew of someone who could be good… Read More